Online Possibilities: Leveraging Web-based Resources

While the Internet is the fastest growing source of information for all ages, this is particularly the case for young people, with sites such as MySpace.com and Facebook.com experiencing high traffic and popularity. It is important to leverage the opportunities available on the Internet to promote the campaign.

The KnowHow2GO Web site is a key component of the campaign. It is designed to be a resource for students, parents, adult influencers and partners. The enclosed CD contains a KnowHow2GO logo and instructions for how to create links to the KnowHow2GO Web site. This is an easy step that organizations can take to support KnowHow2GO. We've also developed the following short descriptive paragraph of the campaign to be used as a quick explanation on Web sites:

Big dreams and good grades aren't enough to get into college. KnowHow2GO is a national public service campaign designed to inform young people about the actual steps they need to take to make their college dreams a reality. The campaign includes television, radio, print and interactive advertising and is supported by a wide range of national, state and local partners. It is sponsored nationally by the American Council on Education, Lumina Foundation for Education and the Ad Council. For more information visit KnowHow2GO.org.

By calling the partner support line you can get additional information on graphics and text to use on your Web site. The experts at the support line can help your technology team get the information and files they need to bring KnowHow2GO to life on your Web sites.

We also encourage you to work with local partners, especially the business community, to develop creative ways to reach young people through technology. We'll be doing the same on the national level and sharing any information we can with you.